Zubair Farooqui
Influencer & Creator Marketing Manager
- zoobearx20@gmail.com
- +91 79001 06286
- linkedin.com/in/zubair-farooqui-387175141
- Mumbai, India
Summary
Influencer and creator marketing manager. Two years running campaigns end to end, seven years at InVideo overall. I handled budgets from $20K to $250K, drove 32B+ organic views, and took a meme-and-brand ad campaign to 50M+ views at $0.6 CPM. I understand both the audience and the creators, I'm always curious about new AI tools, and I build the CRM, dashboards, and automation that make the work faster. Based in Mumbai. Open to roles and consulting.
Impact
Experience
Ran influencer and creator marketing end to end. Handled budgets from $20K to $250K at a time. Took the watermark campaign past 32 billion organic views at about $0.02 CPM. Pushed a meme-and-brand ad campaign to 50 million views at $0.6 CPM. Led the X launch. Built the tracking, dashboards, and automation behind all of it.
My earlier years at InVideo, and the engineering base I automate from now. Built Selenium automation in Python and Java, and led the Design QA team.
Ran a small studio with a partner. Built websites for local businesses, plus web-based billing systems for hookah lounges and hotels, and inventory tools for small shops.
Built responsive onboarding pages for clients.
Skills & keywords
- Influencer and creator marketing
- Creator sourcing and negotiation
- Campaign strategy and execution
- Budget and CPM optimisation
- Creator onboarding and ops
- CRM and creator pipelines
- Analytics and reporting dashboards
- Marketing and outreach automation
- AI tools in the workflow
- Launch strategy (X / Twitter)
- Organic growth (watermark playbook)
- Instagram / YouTube / X
Education
B.Sc. Information Technology, Mumbai University (2015-2018)
Beyond work
UI/UX and landing pages, building Zube (a chat-first assistant for saved videos), and writing. Hobbies I bring to the work when they help.